About
Build fast, break things, fix them in public.
Data scientist turned entrepreneur. Six years of building AI systems, SaaS and mobile apps, now all in on shipping my own products.
I run two companies. hrefStack is an AI SEO agent that writes, publishes and tracks your search visibility. CodeStreaks is the indie studio behind my iOS apps and select client work.
I build fast, break things, fix them, and document the journey from $0 to $10K MRR in public. If you're a founder working on AI or product, my DMs are open.
Build bakery
Things I've built
The four things on my bench right now, and everything else in the workshop.
LiveFounder · Flagship SaaS
hrefStack
AI SEO & GEO agent: generates content, publishes it, and tracks your visibility in Google and LLMs.
StudioCo-founder · Studio
CodeStreaks
The bootstrapped indie studio I co-founded. We ship our own iOS apps and SaaS, and build for select clients.
LiveiOS · Live on the App Store
AI Humanizer
Text humanizer on iOS that makes AI drafts sound like you. Pro weekly subscription.
BuildingiOS · In the works
Calfit
Food + movement in one iOS app. Scan meals, do short daily workouts, and grow Pip, a chubby hedgehog who reacts to your consistency.
More from the workshop
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Writing
Notes from the workshop
Field notes on AI, agents and building SaaS.

Latest · Dec 27, 2025
Write about the importance of cybersecurity in 2025 - Article 1
Exploring Write about the importance of cybersecurity in 2025

Dec 7, 2025
Revolutionizing Healthcare: The Role of Artificial Intelligence in Medicine
This article explores the current state and future potential of artificial intelligence in medicine, including its applications in clinical decision support and medical imaging

Sep 3, 2025
How a Solo SaaS Reached $7k MRR in 6 Months with Systems Thinking
Discover how solo founder applied systems thinking and top-tier execution to grow his SaaS SuperX to $7k MRR in just 6 months, using daily content, testimonials, and feedback loops.

Aug 26, 2025
Build-in-Public Viral Tweets: A STEPPS Analysis
How one founder consistently hit 3–5 viral levers to dominate X’s algorithm.

Aug 7, 2025
The STEPPS Viral Content Playbook: A Timeless System for Creating Share-Worthy Posts
A concise, battle-tested breakdown of Jonah Berger’s STEPPS framework, the ultimate psychology-based checklist for creating content that people can’t help but share.
Let's talk
Got an idea? My DMs are always open.
Send a direct question on X or drop me an email. I read everything and reply as soon as I can.











